VEVOING

It’s not often that you get paid to have such a ridiculous amount of fun, and it’s not often that dancing around a studio in inappropriate-for-actual-wear clothing to ace music with two such excellent humans as Ste Hinde and Cheyenne Davide constitutes ‘work’, so it seems I got lucky on this one.

Lemonade Money are the brilliant production company responsible for the weekly VVV, VVVintage and VVVision shows on Vevo UK, and they really are ones to watch. They’re young, they’re creative, they understand the way digital content works, they appreciate good music and giving it the platform it deserves, they’re exciting, and they’re making some bloody fantastic programming for TV and online. Dare I say it, but having worked with numerous TV companies, they’re one of the slickest and most efficient, developing fresh ideas from fruition to execution in a way from which other – far more established but, unfortunately, old-fashioned – producers could learn a thing or two.

What’s more, they take risks and give opportunities to new talent. And for this I am incredibly grateful. I’d like to thank the entire Lemonade team for all their hard work on VVV, right from pitching and piloting, to delivering episode after episode, week after week. In particular, thanks to Faraz, James and Jess who head up Lemonade’s output for bringing the three of us on board and conceiving VVV, Emily for keeping everything running beyond smoothly and being Jedward when necessary, and of course the VVV crew: Amy, Alex, Ben, Remy, Jamie and producer-director extraordinaire Mr Tom Pollard* for bringing it all to life and ensuring not a single show went out without multiple cat references, a healthy dose of green-screen tripping, at least one wig, an almost-unidentifiable sex gag, and some ample lolz. Cheers guys, you’re ace.**